Authors of Search Simplicity

My Guide To Mastering The Art of Link Earning

Link building, over the years, has become a fine-tuned marketing strategy, one that’ll be hung high upon the wall of shame fame, for many years to come.

While the term “link building” can define a wide-array of linking techniques, the term is widely (single-handedly) recognized for its off-page Search Engine Optimization (SEO) benefits. (more…)

The Simplistic Guide to Generating Leads Online

Generating conversions is done through lead generation. Without leads, conversions are left unturned.

Without conversions — profit isn’t earned. Money isn’t made.

To generate leads, we want to first become best-friends with the web and know how to leverage its inner power, for our own wicked intentions. (more…)

Matt Cutt’s on the Effectiveness of Article Directories

Article directories have been around since the beginning of time and article marketing has been used for as long as I can remember.

The article marketing process normally consists of you writing an article and submitting it to a specific article directory, such as Ezine Articles. Over the years spammers have destroyed this marketing strategy by writing one low quality article, spinning it and then submitting that same article to thousands of article directories, in hopes for some backlinks. (more…)

Google Busts a French Link Network Today!

Whether you’d like to justify this as a french kiss or a smack — Google has downed yet another blog network. Matt Cutts (head of Google’s web spam team) caught my attention when he Tweeted via Twitter less than one hour ago and I couldn’t help but to raise a brow. (more…)

Social Signals and Links 2014

Social Signals and Links:

If you’re involved in Local SEO/SEO or Internet Marketing in any way, shape or form — I presume you’ve taken notice to what’s going on (trust me this has nothing to do with content marketing) around the search community lately.

If you haven’t, then run! Run to G+ as fast as your browser will let you, because the game is changing right in front of our eyes.

Anyone who is anyone is an active user on Google Plus. Want to know why that is, then read this post by Michale Martinez (SEO Veteran) and it won’t take you long to figure it out.

Need more to help you to better understand, here you go — take a good look at what Mark Traphagen had to say today, when I asked him to give his insight on the post that Michael Martinez wrote.

This is proof that no other social platform is providing what we SEO’s, like to refer to as social signals. Twitter doesn’t provide any social signals, while Facebook only provides social signals to Bing (which is basically useless imho). (more…)