Increasing Your SEO Extemporaneousness

I’m subscribed to some private (paid for) SEO and Link Building newsletters. Two of the most respected by me are the private newsletters from Michael Martinez and Eric Ward.

Not only am I subscribed to everything that these two professionals do, I follow just about everything they recommend. As a highly passionate SEO, growing up I looked up to these SEO’s as my mentors and “hero’s” so-to-speak.

I follow some industry leaders, as if they was bigger than life, the same way teenagers follow those hip hopper rappers. (more…)

Understanding Local SEO Myths and Theories

Understanding Local SEO Myths and TheoriesThere’s a lot of misinformation surrounding Local SEO and the majority of this false information is coming from SEO’s pretending to be Local SEO’s. There’s a fine line between Local SEO and SEO. There’s a science to each and each is unique by nature. I’d like to dive into some of the misconceptions surrounding Local SEO to help those of you who are interested in ranking in the local 7 pack in Google, whether you’re a local business owner or an online marketer of sorts. (more…)


The Definition of Semantic SearchSemantic Search and or Semantic Web is something 99% of all SEO’s aren’t educated on and the reason for this is pretty simple — there is NO passion in the hearts and minds of SEO’s these days and the majority of them didn’t become an SEO out of passion alone or a drive to learn about Search — most all SEO’s call themselves SEO’s for the sake of profiting, whether it be legitimate or illegitimate. A very sad reality. (more…)

November 27th SERP Change

Google Update November 27th 2013As I’m currently the only Author here on Search Simplicity, I’ve been staying rather busy, keeping the blog hot with fresh, new publications. It’s late in the evening, the night before Thanksgiving and something has driven me to write, yet again another blog post, to update the readers of Search Simplicity — in an all out attempt to help you simplify Search. (more…)

Understanding Local Search Engine Algorithms

SEO for local businessUnderstanding Local Algorithms is a ridiculously difficult task, one that will not ever be accomplished, likely due to the fact of how often an Algorithm such as Google’s alters its inner code and mathematical configurations. Whether your goal is to reverse engineer a Local Search Algorithm or an Organic Search Algorithm — the basic understanding of how these two similar algorithms work is closely related. (more…)

My Guide To Link Removal and Google Penguin 2.1

On a warm, Autumn evening — the 4th day of October, 2013 — a day in history — for many entrepreneurs, business owners and webmasters, something happened that will change history forever.

Google Penguin 2.1 (a.k.a – Penguin 5) was a deeply penetrating, Google algorithmic update, one that’ll never be forgotten, one that’ll pace back and forth, in the minds of thousands and thousands of professionals, for years to come. It occurred late that evening. (more…)