Free Digital Marketing Tools

There’s nothing like finding the secret mother load of jewels and artillery from a wrecked, abandoned spaceship is there? That was my thought when I fell across these bad boys in the wild world of search.

As a dedicated, extremely passionate marketer  of all trades (I have bragging rights)  – I know all too well how important time management is to you.  The more processes you can complete throughout the period of a day, the better off you are.

Download The PDF and Take it With You as You Go!

Below is every tool you can find anywhere online. I would like to think this is the “biggest list” anywhere. Maybe it is, maybe it isn’t. Either way, I’m sure that you’re going to be able to find what it is you need, if you need to automate something.

The Webs Biggest Compilation of Free Digital Marketing Tools

If there’s a specific tool that you need and you know what you’re looking for “just hit the control key and hit the F key at the same time“.

This will cause a search box to appear in the top, right hand side of your browser. When that search box opens, then that would be the place where you enter in the name of the tool you’re looking for.

Trust me; chances are almost perfect that you’ll find what you’re looking for! If you can’t find what you’re looking for and can

  • Use CTRL F + ‘Search Term’ to find what you are looking for. 

Crawling, Indexing and website architecture

  1. Add your URL – This is where you go to submit your website or blog to Google, to have them index it!
  2. Apache Module mod_expires Tutorial
  3. Apache URL Rewriting Guide
  4. BrowSEO - a web app that allows you to view any webpage without distractions caused by styles.
  5. BuildWith - tool to determine server, CMS, Frameworks, tracking etc used by a website.
  6. Bulk PageRank Checker
  7. Browser Shots - tool to check browser compatibility
  8. Clean CSS - powerful CSS optimizer and formatter
  9. CSS Compressor - This tool is used to compress the CSS code and to make a web page loads faster.
  10. CSS SuperScrub - This tool can significantly reduce the size and complexity of your CSS by programmatically stripping unneeded content, stripping redundant calls, and intelligently grouping the remaining element names.
  11. CSS Validator
  12. Check My Links - It is an awesome link checker that crawls through your webpage and looks for broken links.
  13. DownForEveryoneorJustMe - tool to find whether a website is down for everyone or just you.
  14. Feed Validator
  15. Google Coding Guidelines from HTML and CSS
  16. Google PageRank: What Do We Know About It?
  17. GSiteCrawler- It is a desktop software  which is used to generate google (and Yahoo!) Sitemaps for Windows
  18. Google Merchant Center – Products Feed Specification
  19. Google Merchant Center – Categorise your products
  20. Google Merchant Center – Summary of Attribute Requirements
  21. Google Merchant Center – Google Product Search policies
  22. HTML Validator
  23. Javascript Compressor -  This tool is used to compress the Javascript code and to make a web page loads faster.
  24. List of HTTP Status Codes
  25. Live HTTP Headers - firefox add-on through which you can view HTTP header of a page while browsing.
  26. Pingdom DNS Health Check - check if a domain DNS servers are configured correctly
  27. Power Mapper - Visualize the informational architecture of a small website
  28. Removing Documents From the Wayback Machine
  29. Robots.txt Validator
  30. Screen Fly - tool to test your website on desktop, tablet, mobile and TV.
  31. Visualizing Linkscape Data - visualize the overall ranking potential of your website and that of our competitor.
  32. Web Page Content Compression
  33. Web Page Content Compression Verification
  34. Webpage removal request tool - Use this page to request removal of a page or site from Google’s search results. (Not all requests are successful)
  35. Wirify bookmarklet - Visualize the wireframe of a website
  36. Xenu Link SleuthScreaming Frog SEO Spider - analyze on-page elements (title tags, meta descriptions, meta keywords etc) of an entire website and download the data into excel. Excellent tools to find crawling issues.
  37. XML Sitemap Generator - generates XML sitemap for a website.

 

CMS Tools

 

Data Scraping Tools

  1. SERPs Redux bookmarklet - Scrape the organic search results from Google.com
  2. AutoPager –  automatically loads next pages when you reach the end of a SERP esp. useful if you have a data separated over multiple pages that you want to scrape. Chrome extensionFirefox extension.
  3. Keyword difficulty tool of SEOmoz-  Through this tool you can scrape organic search results along with PA, DA,  and other SEOmoz metrics  etc.
  4. Excel Plugin by Niels Bosma - Through this Plugin you can fetch several on-page elements from a URL or list of URLs like: Title tag, Meta description tag, Meta keywords tag, Meta robots tag, H1 tag, H2 tag, HTTP Header, Backlinks, Facebook likes etc.
  5. X-Path tutorial
  6. X-Pather - It is a firefbug extension used to quickly generate path expressions while browsing HTML and XML documents.  Since X-Pather is a firebug extension, it means you first need to install firebug in order to use it.
  7. Scrapy - It is an an open source web scraping framework and is used to extract structured data from web pages & APIs. You need to know Python (a programming language) in order to use scrapy.
  8. Xenu Link SleuthScreaming Frog SEO Spider - Used to scrape on-page elements (title tags, meta descriptions, meta keywords etc) of an entire website and download the data into excel.
  9. SEMRush- Scrape organic and paid keywords of an entire website (which keyword are driving traffic to competitor’s website). Scrape Google Adwords Ad copies of any website.
  10. Excel macro spreadsheet from seogadget - Fetch keywords from the text of a URL(s). However you need an Alchemy API keyto use this macro.
  11. SEO Gadget Google Adwords Plugin- Scrape keywords data from Google Adwords API.  If you have access to Google Adwords API then you can use this plugin.
  12. Open Site Explorer - Scrape back links of an entire website.
  13. OBL Scraper+Contact Finder - scrape outbound links and contact details from a URL or URL list.
  14. Scraper - This chrome extension can scrape data from web pages and export it to Google docs.

 

Keyword Research Tools

  1. Amazon auto suggest
  2. AOL Auto Suggest
  3. Bing Auto Suggest
  4. E-bay Auto Suggest
  5. Etsy Auto Suggest - get keyword suggestions for all things handmade and vintage.
  6. Google Auto Suggest
  7. Google Insight for Search
  8. Google Keyword Tool
  9. Google Keyword Traffic Estimator - Note: The standalone Traffic Estimator will be retired soon. To get traffic estimates, sign in to your AdWords account and choose Traffic Estimator from the Tools and Analysis tab.
  10. Google Trends
  11. Keyword Eye – Tool to visualize keyword search volume and competition.
  12. Mergewords - generate hundreds of different keywords variations
  13. Microsoft Advertising Intelligence - excel ad-on that provides keyword suggestions. You need advertiser login and password to use this tool.
  14. Overstock Auto Suggest
  15. Screaming Frog SEO Spider - scan the title tags of your competitors’ websites to determine the keywords they are targeting.
  16. Soovle - another good keyword suggestion tool.
  17. SEO Gadget Google Adwords Plugin- Scrape keywords data from Google Adwords API.  If you have access to Google Adwords API then you can use this plugin
  18. SEOmoz Keyword difficulty tool - determine how difficult it is to rank for a keyword.
  19. SEM Rush- determine organic and paid keywords of a website. It is a paid tool.
  20. Ubersuggest - generate thousands of potential keyword ideas & then download them
  21. Yahoo Auto Suggest
  22. Youtube Keyword Tool

 

Page Level Analysis

  1. Browser Size-  see how your web page would look under different screen resolutions.
  2. Google Webmaster Guidelines
  3. Image Analyzer - examines all images found on a web page to check for any accessibility issues. The width, height, alt, and longdesc attributes are examined for appropriate values.
  4. Image optimization tips
  5. Image Optimization Tool
  6. LoadTimer - measure page load times on mobile devices
  7. Page Speed Browser Extensions - It is a firebug extension/chrome extension through which you can determine the page speed score of a web page and get suggestions regarding optimizing the speed of the page.
  8. Page Speed Online - It is a browser independent tool to measure the speed performance of web pages.It can differentiate between high & low priority tasks which can help you in determining what needs to be done first.
  9. Pingdom Full Page Test - test the load time of a web page and also show its size.
  10. Search engine SPAM detector - analyzes a web page, searching for characteristics that search engines could consider spam.
  11. SetMyBrowserSize - see how your web page would look under different screen resolutions.
  12. SEOmoz on page report card - determine how well your pages are optimized for target keywords.
  13. SEOmoz Toolbar
  14. SEOBook Toolbar for firefox - website registration is required to use this toolbar.
  15. SEO Site Tools Extention - Another awesome Google Chrome extension for on page analysis.
  16. The Web Developer’s SEO Cheat Sheet - good cheat sheet for on-page analysis.
  17. Wayback Machine - tool to analyse the history of a web page.
  18. Web Developer Firefox Add-on - An awesome add-on for on-page analysis.

 

URL Manipulation and Server Issues

  1. 10 awesome .htaccess hacks for WordPress
  2. Apache Tutorial: .htaccess files
  3. Canonical URL Tag
  4. Check Server Header
  5. Class C Checker Tool
  6. Dynamic URLs vs. Static URLs
  7. If-modified-since header
  8. IIS URL Rewriting and ASP.NET Routing
  9. Hot-linking checker tool
  10. How do I change my IP address?
  11. htaccess, 301 Redirects & SEO: Guest Post by NotSleepy
  12. ISAPI Rewrite
  13. Mod_Rewrite and Regular Expressions
  14. Mod Rewrite Forum
  15. Official Apache Module mod_rewrite
  16. Official Google Webmaster Central Blog: Dynamic URLs vs. static URLs
  17. Regular-Expressions - resource to learn more about regex
  18. Regular Expression Checker - chrome add-on to text regex
  19. Regular Expression Tutorial
  20. Regular Expression Generator for range of IP addresses
  21. Server Side Includes (SSI)
  22. Simple URL Shortner
  23. URL Rewrite Tool: search engine friendly Urls
  24. What is my IP address?

 

Web Analytics Tools

  1. AnalyticsAPP - i-phone application to quickly access your Google Analytics data.
  2. Analytics Engine - automate event tracking in Google Analytics.
  3. Analytics Helper - A Google chrome add-on which shows what type (asynchronous, traditional) of Google Analytics Tracking code (GATC) is installed on a web page and whether it is installed properly. This add-on shows green icon in the browser bar only when GATC is detected.
  4. Excellent Analytics - free Excel plug-in that lets you import web analytics data from GA into a spreadsheet.
  5. GAConfig - free Google Analytics configuration tool, simplify setting up GA account, Goals and KPIs.
  6. GA Copy and Paste - Google Chrome add-on to copy and paste Goals and filters from one GA profile to another.
  7. Google Analytics Blog
  8. Google Analytics Channel - on YouTube
  9. Google Analytics Forum
  10. Google Analytics Glossary
  11. Google Analytics Help Center
  12. Google Analytics Tracking Code Debugger - chrome extension to verify the set up of GA tracking code
  13. Google Analytics URL Builder - tool to create campaign URLs
  14. Infinity Crawl Tracking - tool to track offline conversions via phone calls.  Track keywords which drive phone calls.
  15. Paditrack - tool for conversion funnel tracking. No need to install anything on the website. Integrate with your GA account.
  16. Percent Mobile - expensive but great tool for detailed mobile traffic analytics.
  17. Twistermc’s GA? - a fire fox add-on which verify GA installation on a web page (without looking at the source code)
  18. Wistia- provides video hosting, sharing and tracking. Great tool for video analytics.

Please leave a comment below, if you have questions and to “thank me” for compiling this list, for you!

Use CTRL F + Search Term to find what you are looking for.

Our Link Building Menu

Niche specific searches for link prospecting

  1. Alltop
  2. Best of the web blog directory
  3. Blogarama
  4. Blog Catalog
  5. Blog Dash - free tool to find bloggers in your niche. (paid version is also there)
  6. Blog Digger
  7. Blog Her (NEW)
  8. Blog Hints
  9. Blog Listing
  10. Blogio
  11. Bloggapedia
  12. Blogging Fusion
  13. Blog Search Engine
  14. Bloggeries
  15. Blogrolls - find other similar authoritative bloggers in a niche.
  16. Board Reader - search particular topics that are being discussed on message boards and forums.
  17. CrunchBase – search companies and employees’ profiles and contact details.
  18. Dmoz Search
  19. EatonWeb Blog directory
  20. Globe of blogs
  21. Google Blog Search
  22. Google News Search
  23. Google News Archive Search
  24. Icerocket Blog Search
  25. PostRank Blog Search – Bypass the login, use the search box to find blogs by topic & engagement metrics.
  26. Regator - curated blog directory.
  27. Technorati Search
  28. WordPress Tag Search - great tool to find niche specific wordpress blogs. http://en.wordpress.com/tag/[insert-your-keyword-here]/
  29. Yahoo Directory
  30. Yahoo News Search

Data Scraping Tools for Link Prospecting

  1. SERPs Redux bookmarklet - Scrape the organic search results from Google.com
  2. AutoPager –  automatically loads next pages when you reach the end of a SERP esp. useful if you have a data separated over multiple pages that you want to scrape. Chrome extensionFirefox extension.
  3. Excel Plugin by Niels Bosma - Through this Plugin you can fetch several on-page elements from a URL or list of URLs like: Title tag, Meta description tag, Meta keywords tag, Meta robots tag, H1 tag, H2 tag, HTTP Header, Backlinks, Facebook likes etc.
  4. X-Path tutorial
  5. X-Pather - It is a firefbug extension used to quickly generate path expressions while browsing HTML and XML documents.  Since X-Pather is a firebug extension, it means you first need to install firebug in order to use it.
  6. Scrapy - It is an an open source web scraping framework and is used to extract structured data from web pages & APIs. You need to know Python (a programming language) in order to use scrapy.
  7. Open Site Explorer - Scrape back links of an entire website.
  8. OBL Scraper+Contact Finder - scrape outbound links and contact details from a URL or URL list.
  9. Scraper - This chrome extension can scrape data from web pages and export it to Google docs.

Utility Linking Tools

  1. Backlink Builder
  2. Link Acquisition Assistant - returns 121 link acquisition queries
  3. Solo SEO

Twitter tools for link prospecting

  1. Advanced Twitter Search
  2. AnalyzeWords- Enter your Twitter name or the handle of a person to learn about his emotions, social styles, and the ways he thinks.
  3. Backtweets- tool to analyze any twitter profile.
  4. Followerwonk- search twitter bios and find people who share same interest. For e.g. you can determine the twitter profiles of event planners, SEOs, chiropractors etc.
  5. Free Twitter Follower Analytics in Excel
  6. Manage Fitter- find people you follow but are not following you. Lot of filter options.
  7. MentionMap – find people connected to influencers on twitter
  8. MuckRack – What are journalist talking about
  9. My Top Tweets – tool to find top tweets of a person
  10. Snap Bird - search the tweet history of any twitter profile.
  11. Topsy Social Analytics – search & compare how a blog/website performs on twitter.
  12. Tweetsheet – visualize the geographic impact of your tweets; show your best followers
  13. TwitterCounter - Through this tool you can graph the growth of any twitter profile over time. Good tool to find emerging influencers.
  14. Twitter Grader - check online influence of a twitter profile compared to millions of other users that have been graded. Another tool to find emerging influencers.
  15. Twitter Reach – search for a URL, twitter name, phrase or hash tag to visualize the true reach of a tweet.
  16. Wefollow- tool to find people on twitter who are influential.

Facebook tools for link prospecting

  1. Facebook Insight - tool to find your influencers on facebook.
  2. Free Facebook Fan Page Analytics in Excel
  3. Free Facebook Competitive Analysis in Excel
  4. Facebook Search
  5. YourOpen Book - tool to search facebook updates.

Linkedin tools for link prospecting

  1. Linkedin Advanced Search
  2. Linkedin Advanced Answers Search
  3. Linkedin analytics for Businesses -  tool to find your influencers on linkedin.
  4. Linkedin analytics for Individuals - tool to find your influencers on linkedin.
  5. Linkedin Search

Note: In order to fully utilise all the built-in analytics feature of Linkedin, you need to upgrade to Premium account of Linkedin

 

Other Social Media Analytics tools which help in link prospecting

  1. Klout-  klout Score measures online influence of a person on a scale of 1 to 100.
  2. PeerIndex - provides detailed analytics of your social stream.
  3. Sharedcount- track facebook (likes, shares, comments), tweets, Google +1s, diggs, linkedin shares, Google buzz and stumble upon of any page whether or not the page has sharing buttons installed.
  4. SiteTrail Analytics - get a quick snapshot of organic and social media presence of any website.

Brand Monitoring tools for link prospecting

  1. Google Alerts- track brand mentions. Can also be used for link building.
  2. Hyper Alerts – send email reports of post and comments on a facebook fan page.
  3. Social Mention - determine what people talk about you on social media. You can also determine sentiments (positive, negative or neutral) and who are your top users etc.
  4. Topsy- another tool to find out what people are talking about you or your brand on social media.
  5. Twilert – works the same way as  Google alerts does but only on twitter

RSS tools for link prospecting

  1. Feedburner Analytics
  2. PostRank Analytics- tool to measure social engagement, determine social engagement sources and your top influencers. tracks RSS feed content’s performance in the social world.

Q & A sites for building authority and link prospecting

  1. Askville by amazon
  2. Linkedin Answers
  3. Quora
  4. Wiki Answers
  5. Yahoo Answers
  6. List of niche specific Q & A websites

Other Link Prospecting Tools

  1. 10000 Search Engine Queries for your Link Building Campaign
  2. Bing Social Search
  3. Blogger LinkUp – tool to find bloggers, guest post opportunities.
  4. BuzzStream Email Research Tool – tool to find email addresses
  5. Directories that work for Link Building
  6. Double Click Ad Planner
  7. Embedanything - tool to leverage content theft for link building
  8. Eight Fold Logic - similar to my blog guest but the audience is wider & the interface more customized for creating one-to-one, private connections.
  9. Google Search by Image
  10. Help a Reporter out
  11. ifttt- awesome tool to automate ‘if this then that’ type of task. For e.g.  you can send yourself an email if i you are mentioned by a particular influencer in your niche.
  12. Link Building Toolbar - Keep track of existing links & links you are prospecting directly from within your browser.
  13. Search Simplicity – The Webs Top Rated SEO Blog
  14. Link Prospector – it helps in finding tons of link building opportunities. Pricing option: ‘pay as you go’.
  15. MyBlogGuest - Tool to find guest post opportunities.
  16. Open Site Explorer
  17. Outreachr – tool to find contact details in bulk
  18. Peep Mail - tool to find email addresses
  19. SEO Tutorials
  20. SEOmoz Competitive Link Finder - get a list of common backlinks acquired by your competitors.
  21. SEOmoz web directory list
  22. Tiny Eye - Reverse image search tool.
  23. Yolink – Searches the contents behind links
  24. Whitespark - tool to find location citation sources for you.
  25. Zemanta - help bloggers to find your work. add your RSS feed to zemanta.

Tools for Link Building Outreach

  1. Ad Remover and Better UI for Gmail - Chrome extension which remove all the ads in Gmail, enhance its interface. compatible with the new Gmail.
  2. Boomerang for Gmail - is a Firefox / Chrome plugin that lets you take control of  when you send and receive email messages. You can schedule an email to be sent later.
  3. Gmail Canned Responses - It is a Gmail lab tool. You need to go to Settings icon > Labs to enable it.  It allows you to save email templates.
  4. Gmail Send and Archive - It is a gmail lab tool which adds a button to the compose form that lets you send a reply message and archive the email conversation in a single action. You need to go to Settings icon > Labs to enable it.
  5. Highrise
  6. ifttt- awesome tool to automate ‘if this then that’ type of task.
  7. Rapportive - It is a Gmail plugin which shows you everything about your contacts right inside your inbox.
  8. Taskforce- It list emails as tasks and is a great tool to manage emails. It is like you installed a mini version of basecamp in your Gmail account.
  9. Texter - great tool for text substitution.

Link Analysis

  1. Ahrefs (the free addition rocks)
  2. Advanced Report of the Majestic SEO Tool (visualize the Geographic Profile of a site’s back links)
  3. Bleeko – Free back links analysis tool
  4. Dr. Pete Worksheet - visualize the Quality of Back Links of a website
  5. Link Detective – free back links analysis tool. Determine link types.
  6. Majestic SEO BackLink History Tool - Visualize the Link growth/ Velocity of your website and that of your competitors.
  7. Majestic Site Explorer - analyze back links of a website
  8. Open Site Explorer- analyze back links of a website, compare ranking potential of two and more sites.
  9. Tagxedo - tool to create word cloud and visualizes the anchor text distribution analysis of a website.
  10. Linkstant – Real time (almost) monitoring of back links.

 

Hopefully my FREE list of wide-range marketing tools, will help you manage some of your web projects!

Like what I’ve done here, then click your favorite share button (at the top of this page), and share this page, with your friends and colleagues on social media! Add me on Google+ if you haven’t already. Google+ is my second home, my home away from home.

Are you a software developer and would like to have something you’ve created added to this awesome “link bait” tools list, then please “comment below” and let me know.

Find a whole new list of my favorite tools over here. <– #awesomeness

New Additions:

New additions will be added regularly.

Would you like to copy this page of tools and add it to your website? Feel free to do so.

Questions or Comments? Contact Me
Gregory Smith / Local-SEO-Company.net
741 Rice Rd
Morehead Ky 40351
859-396-6357 | thelocalseocompany ( at ) gmail.com