How To Properly Market Your Site Using a Press Release

How to market your press release tutorialWhether you’ve taken the time to create a Press Release or you’ve outsourced someone from Fiverr to write a Press Release (PR) for you, chances are real good that you’re going about the Press Release marketing process — the wrong way. The old-school method of submitting any random formatted piece of content as a Press Release, in order to get a few Press Release backlinks, just isn’t as beneficial as what it once was.

Not sure it was as ever as beneficial — as what you might have thought it was. It’s not something you want to waste your time or money on and well, whether you’ve gotten the memo yet or not — times have changed. They’ve in-fact — changed a whole hell of a lot.

In this power packed, super explosive marketing tutorial, I would like to show you how to properly market your website through the implementation of Press Release marketing. The goal of this PR tutorial is to show you the the most extremely beneficial, but yet the most simplistic opportunities of using Press Releases.

Some of the things you might learn by following this tutorial – are as follows:

a.) How to market your site with a Press Release

b.) How to leverage Organic backlinks through Press Releases

c.) How to get your content picked up by the public media through public relations

d.) How to get the biggest benefits from the PR market


Above are a few of the variables I aim to try and teach you how to leverage, through this kick ass  tutorial. I would expect that all marketing methods might not work the same or be of the same benefit to each of you, depending on your niche.

Step #1

The first thing you need to do when considering getting involved in marketing your business/site by using a Press Release is forget everything you’ve ever thought you knew about Press Releases. When you think of the term “Press Release” — the very first thing that should come to mind is “news worthy content/material“.

Press Release platforms are highly spammed and the media often looks over the majority of the content that’s submitted to these resources. Many marketers, for a long time now, have taken advantage of using Press Release platforms, for the sole purpose of gaining a link back to their site(s).

Separate yourself from the rest. Be someone who is unique. Be someone who others recognize as a leader, when they see your name, pic or content. To do this, do what others are not. To see what others are doing — do your homework by going to and reviewing these awesome, free Press Release platforms: Examples include –

While reviewing and researching the above platforms — you’ll want to learn exactly how a PR is formatted. A PR is formatted much differently from your average article. Learn what type of news worthy content gets attention and learn what doesn’t. Get a feel of what works and what doesn’t. Capiche?

Step #2

The second step of this tutorial is where the meat of this tutorial meets the bone. Once you’ve created your news worthy Press Release and have successfully published it to any of the top PR platforms, you can now feel free to start marketing your Press Release.

This is the point where you’ll want to contact Journalists. Pitching to Journalists is one of your best marketing opportunities. This is the chance to get yourself in front of the media — not to mention the benefits this will have on your personal profile and the amount of leverage this will add to your business and brand.

Before you dive into pitching journalists, make sure you’re Press Release is something news worthy. I can’t stress this enough. You’ll also want to make sure that you’ve done your diligence and researched how to best pitch to a journalist. Chances are good that you’ll get more benefit out of this project than what you bargained for, if it’s done correctly.

Step #3


Move forward with the above steps. Take your time on this step and make sure that you haven’t left room for mistakes. Your Press Release should never be implemented for the purpose of link building. In fact, your PR should contain no follow links.

Wait approximately 2 weeks and copy the title of your PR and paste it into the search bar in Google and do a search for your PR title. This will show you how many times your Press Release was picked up and syndicated across the web and by whom it was syndicated by.

It is always in your best interest to contact each person/website who syndicated your PR and send them a “Thank You” letter via email. Thank them for picking up your article and let them know that you might possibly be able to produce more of the same quality material and various subject matters, for them in the future.

Step #4 {Optional}

This step is optional. You might want to consider building a few quality backlinks to your new backlinks. For those of you who understand what I’m talking about here, you’re good to go. For those of you who don’t quite understand, feel free to read this article.

In Conclusion

The more time and effort that you put into your Press Release and following this tutorial — the higher your chance for success will be. This isn’t meant to be done in 1 day. When creating content, it should be created by piecing it together, over a period of a few days, maybe even weeks — depending on the amount of quality and time you’re aiming to put into your work.

Please comment below letting me know if you have any questions. I’ll be happy to help you. You can help me by sharing this article by using the social sharing buttons on this page.

Get My Latest Posts

Subscribe to the blog to get the latest updates delivered direct to your inbox.

Enter your email address:

Connect With Me...

Circle me on Google+ So I Can Put a Face to a Name!

Leave a Reply

Your email address will not be published. Required fields are marked *