I have been researching my content analytics stats and was reviewing which articles I’ve written over the past few years that have received the most traffic, the most social shares and overall the most attention — as funny as it may sound, my audience has paid much more attention to content that pertains to link building. So — I’ve decided to build a guide to link building fundamentals.
As a marketer, it’s my job to listen to what my audience wants and give them (you!) just that. You should be doing the same, if you have a blog or manage any sort of marketing yourself. When your audience doesn’t contact you directly and scream to the top of the mountains, what it is they want, then it’s your job to find out what they need. If you listen closely and pay it enough attention — Google analytics will sometimes “jump directly off of the page and show you what your audience wants most“.
2013 was a relatively long year. As curiosity strikes, I can’t help but to wonder if some of you reached all the goals you set out to reach in 2013. I fell short hitting some of my long-term goals but did however reach my short-terms. As 2014 opens a new door, we should all be prepared to turn a new leaf. Let’s try some new things this year and do a few things differently than what we did for 2013. I’ve set some new goals for 2014 and I’m excited to start working toward them.
I hope that by now you too have set some new goals — for the new year. Let’s work together on reaching them. Let’s start the year off right, by talking link building and learning some pretty important link building fundamentals. This guide to link building fundamentals can and should be implemented along with my guide on how to rank any website 2014ish.
The 2014 – Guide To Link Building Fundamentals
I consider my educational marketing and SEO material to be so unique, simply because I create unique material. I aim to never create a piece of content that someone has already covered. In the Search industry that can be quite difficult due to the masses of bloggers and content spammers. This guide isn’t another article about what places are good for building links or about how to use advanced search strings. This guide is about link building fundamentals.
Some of the things you might learn by following this link building guide are as follows:
A.) How to build links to a website
B.) What webpages you should build the links to throughout a website
C.) Why you shouldn’t be building all of the backlinks to a website’s homepage
D.) You’ll learn what percentage of links should be built throughout the pages of a website
E.) You’ll learn how this is the best link building strategy when it comes to ranking benefits
These are just a few of the things you’ll be given throughout this guide to better your link building education and to become a better Search Engine Optimizer. It strikes me odd how often SEO’s write about link building but how rarely they discuss “how to actually build links throughout the entirety of a website”.
This link building guide — isn’t about internal linking and has nothing to do with linking inner pages of a website together. That’s a subject we’ll discuss again in a later chapter of my blog (keep an eye out for it!). If you’re interested in getting a sneak peak and learning a little bit about the essentials of internal linking you can grab an older tutorial of mine and give it a read after you’ve completed the research of this guide.
We hear a lot of different things about link building. (I aim to try and help you resolve a lot of the misconceptions you have about SEO and link building this year.) I recently read a blog post, written by +Wil Reynolds over on the infamous guest blogging platform – @Moz. The post was written 2 years ago and was given the title — “how Google makes liars out of the good guys“.
You’re going to just love this one!
Wil goes into a rant about how the “good guys” of SEO deserve the spotlight above all others. What he’s meaning to say is that the rich (marketers with the most money) should be rewarded. Thank God for Organic SERP traffic, eh?
The article is pretty decent, but what interest me the most about this post, is the comments section. It’s funny how the comments section is always where the most interaction and value lies. One comment in particular caught my attention.
Have a look for yourself:
Thank you! Every time I see one of these “white hat” SEO posts about how “the REAL SEOs” are using these signals and metrics, I laugh, and get a bit frustrated.
The REAL SEOs are the ones ranking their clients. Not by spamming or cloaking links, or redirection, or other methods, but by simply understanding that the game is weighed towards link building. Any “REAL SEO” that tells you otherwise, like the author of this post, is either willfully ignorant, or just doesn’t understand the way the system works, and is therefore not a “real” SEO practioner. It’s as simple as that.
Do what works; don’t be unethical, but get your clients the positions they need!
When you have time, make sure to go and read all the comments to that post. I think you’ll enjoy them. There’s always so much to learn and we normally learn new things at the strangest times. I love reading comments.
Guide To Getting Started: Link Building Fundamentals
I’ve seen a growing trend in ink builders and as we go into 2014, I’d like to do my part in trying to add professional insight to the problem, in hopes I can make a real change. I train marketers all the time and regularly consult with them. What I’ve noticed many doing wrong is “where they’re building their backlink to“.
You’re doing it all wrong and it’s killing any chances you might have had at leveraging a top Google ranking — of any kind. Sure, you’re suppose to build them to your (or your clients) site — but.. what I’m seeing as being problematic — is how you’re all building basically all of your links, to your (or your clients) homepage.
It’s easy to overlook something like this. When I first started out as a link builder, I made the same mistake. So, here’s what you should be doing when your working on your link building projects.
A.) Let’s assume that we have a website and our website has 4 pages and 1 blog.
When we start building links to our site, our goal is to build approximately 40% to the homepage and spread the remaining 60% out within our other 3 pages. That would allow 15% of our total amount of links to be established to each page (excluding homepage).
Remember that this is just an example. By no means are these percentages 100% correct.
B.) Again — let’s now assume that we have a website and this website has 8 pages and 1 blog. Your link building goal is to make sure that the majority of your links be established to the site’s homepage. The majority — but not all. As a rule of thumb, you want to look at it as if you’re building 30-40% of the total amount of links to the homepage while making sure that the remaining links are built to the remaining pages.
Building Backlinks To The Blog
Now let’s talk about the blog and how we should be building links to our blog. The blog is your businesses best asset. The blog in some cases may be presented on the website’s homepage or it may be presented on an inner page of the site, depending on your businesses overall goals.
If you own a business — then you would want your homepage to show your services, etc and have your blog setup on an inner page. This is up to you completely. Try it either way and keep a close eye on your analytics and see which works best for your site and business.
A blog contains many different pages, depending on how many “blog posts” you’ve written/created. As a link builder you want to treat these pages (blog post) the same as all your other pages. Making sure you’re building links to your blog posts. I personally aim to create content that gains natural links and I would recommend that you do the same. It’s a great long-term link building goal.
When you’re building links, regardless of which webpages you’re building links to — always try to aim for quality. Building quality links makes your job as a link builder so much more easy.10 really high quality links are more valuable that 500k non-quality, poor links. Quality over quantity is a rule of thumb that you should be following when performing link building.
Link Building Guide
You should always try to keep quality in mind, while building links. It doesn’t matter if you’re adding anchor text for your links or staying organized during the tedious link building process. Maintaining quality in all of your work can be difficult at times but is of the most importance when building links.
Link building can seem boring, yet simple and that’s what makes many link builders job so difficult. There’s really no room for error. Making a mistake can easily lead to a huge fall through a Google algorithm filter or penalty.
Should I Ping My Links After Creating Them
Pinging is generally a strategy implemented by link spammers. Years ago webmasters used to have a difficult time getting their webpages and their links indexed by Google, so they’d have to ping their backlinks in order to make Google crawl them. Today, getting your links crawled by Google is a natural occurrence. You can get your links crawled today by simply posting your link on Google+.
I never recommend for anyone to use a pinging service to get their links indexed. The reason link spammers use thie method today is to get “hard to get links indexed”, indexed. Links that’re difficult getting indexed are forum links and basically any other link that they’ve mass created using a link building software. These links are sometimes impossible to get indexed and so link spammers go above and beyond to try and achieve the impossible.
Below I’m going to share some valuable resources with you that will help you take your link building a few steps further. I have 9 link building guides for you. I highly suggest that you not only read them, but that you follow them and take action.
10 of my favorite link building guides:
The fundamentals of the actual link building process is a process that is generally done without much thought. After reading this link building guide you should now have a much better understanding of where you should be building your links to within your (or your clients) site. Remember, when building links — there’s no room for mistakes. Once a link has been built, it’s very difficult to have removed.
Your category pages are your most important pages and are often times your most viewed pages. These pages are your ideal linking sources. Always consider building the highest quality links to them, if you’re going to build links.
Don’t disregard them as not important. Treat all pages equal and remember, manual link building should never be taken lightly. There’s no room for mistakes.
I hope that you’ve enjoyed this link building guide. It’s important that you take something away from here that benefits you and if you take nothing at all, I hope you’ve at least learned that by building links to inner pages of you site keeps your link profile looking as natural as possible and increases your chances of ranking considerably.
If you enjoyed this link building guide then help me to spread the word about it. Others would enjoy getting the same value from it as you have. I have added social sharing buttons to this page just for you. Help me to spread the word by using them.
If you have anything you’d like to talk about with me or if you have any questions about the things I’ve discussed in my guide — I’ll be paying close attention to the comments section of this guide, so please drop me a comment. I love meeting the readers of my work!